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Rural Press Events
The organisers of Elders FarmFest are a team of marketing professionals with experience in press, radio, television and public relations. The promotional campaign organised each year for FarmFest undoubtedly makes the event the best promoted field days in Queensland.
Radio, press, television and direct mail are all utilised with outstanding results.
The promotion of FarmFest occurs before, during and after the event and details of the key components are noted below.
Rural Press publications
Rural Press Events, the organisers of Elders FarmFest, is a division of the Rural Press publishing group which comprises over 200 publications in rural and regional Australia.
The publications include the Queensland Country Life, North Queensland Register, The Land in NSW, Stock & Land in Victoria, Stock Journal in South Australia and Farm Weekly in Western Australia. These are without doubt the 'bibles' of rural Australia and add to that the specially produced, direct mailed FarmFest Rural Mail and we have Australia well and truly covered.
The Rural Press Regional Network will also be used to promote FarmFest leading up to the field days highlighting special events and companies who will be participating.
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