Farmers should embrace social media, says leading mummy blogger

Farmers should embrace social media, says leading mummy blogger


JUMP IN: Blogger and businesswoman, Jody Allen, who created the Stay At Home Mum website, says onion growers should embrace social media to tell the world about what they are growing and how.

JUMP IN: Blogger and businesswoman, Jody Allen, who created the Stay At Home Mum website, says onion growers should embrace social media to tell the world about what they are growing and how.

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The brains behind the influential Stay At Home Mum website tells onion growers to get on board with social media.

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GET on social media.

It was a frank and simple request from guest speaker at this year's Onions Australia conference dinner last month, Jody Allen.

Ms Allen, a mother-of two, is one of Australia’s most influential social media businesswomen, with an established website and a following of 500,000 people on her Facebook page, Stay At Home Mum.

This year she became ambassador for Queensland agriculture representative group AgForce, and its Every Family Needs a Farmer slogan.

She is also the face of AgForce’s #FriendsofAg campaign, which aims to build an understanding and awareness among urban consumers about the issues and challenges of farming.

She encouraged onion growers at the dinner to embrace the free opportunities that social media provides, saying it opens up networking opportunities and benefits the industry overall.

"A lot of farmers seem really reluctant to do social media but you shouldn't be because everyone wants to know what you are doing and what you're producing," Ms Allen said.

"Just simple things like taking a 10 second video on your phone of what you did that day or what you're proud about and finding that little piece of something that makes you stand out from everyone else."

The influence of the website, and similar social media outreaches, could certainly be of assistance to the industry, according to Ms Allen.  

"I talk to your audience. The mums that I talk to are the ones buying your onions," she said.

"I am my own demographic."

She said the breadth of the site's impact can be seen in the resistance to supermarket $1 milk, where the Stay At Home Mum strongly advocated for shoppers to buy branded labels instead.

The Gympie-based writer confessed she had very little business sense when first establishing her website but was determined to give it a go.

She designs her website pages on pieces of paper, hands the pile to her designer and asks him to "make it look pretty".

"I really have no idea what I'm doing but it's just worked really, really well for me," she said.

The website pumps out about 30 articles a day and Ms Allen still writes several of them herself.

In a sign of being firmly grounded in regional Australia, her office manager lives next door and drives over each morning on a ride-on mower, in her dressing gown.

She said the Every Family Needs a Farmer ambassador role has allowed her to more closely connect with agriculture.

"I get to meet beautiful farmers and ask lots of stupid questions," she said.  

"It's been a really, really great experience. I love working with farmers."

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