Is the ‘holy grail’ finally within grasp?

By Ken Wilcock
Updated November 15 2016 - 4:31pm, first published 4:20pm
MLA has heralded the initiative as a revolutionary plan to install objective carcass measurement (OCM) technology across the red-meat industry.
MLA has heralded the initiative as a revolutionary plan to install objective carcass measurement (OCM) technology across the red-meat industry.

LAST week’s bold announcement by MLA of its intention to borrow $150m to install Dual Energy X-ray Absorptiometry (DEXA) technology in up to 90 slaughter facilities in Australia sounds as though the red-meat industry’s long-running quest for true value-based marketing may at last be closing in on its goal.

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