Welfare standards losing business

Annabelle Cleeland
November 22 2016 - 6:00am
Vitale Barberis Canonico raw material buying manager Davide Fontaneto says the optional use of analgesic for the surgical mulesing procedure was out of touch with customers' animal welfare expectations.
Vitale Barberis Canonico raw material buying manager Davide Fontaneto says the optional use of analgesic for the surgical mulesing procedure was out of touch with customers' animal welfare expectations.

A perception by brands the Australian wool industry’s animal welfare practices are not up to acceptable standards has seen some Merino wool processors bypass the country to source wool from New Zealand, South Africa and Argentina.

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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