Who will make money from ag’s big data benefits?

Updated January 19 2017 - 9:51am, first published 9:00am
Collaboration, rather than ag data control, is likely to be the key to creating value in the farm sector supply chain, says University of New England's head of the Australian Centre for Agriculture and Law, Professor Paul Martin.
Collaboration, rather than ag data control, is likely to be the key to creating value in the farm sector supply chain, says University of New England's head of the Australian Centre for Agriculture and Law, Professor Paul Martin.

Should agricultural data be controlled by commercial interests, or should it flow to wherever it enables the greatest opportunities? 

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