McDonald’s gets in on truffle action

Shan Goodwin
Updated March 28 2017 - 7:10am, first published March 27 2017 - 12:33pm
McDonald’s gets in on truffle action
McDonald’s gets in on truffle action

THE move by fast food restaurant chain McDonald’s to add ‘a hint of truffle’ to its Angus beef burger highlights both the opportunity and challenges facing one of Australia’s most successful emerging industries.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

Get the latest Farmonline news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.