VALTRA’s SmartTouch armrest has won the Red Dot 2017 Design Award. The award is a continuation of Valtra’s success. Last year the Valtra T4 Series won the Red Dot 2016 Design Award.
Brand lead Jari Rautjärvi said the award demonstrated how the adoption of industrial design had been the cornerstone of Valtra’s success.
“The success of the Valtra SmartTouch armrest in particular is very rewarding, as we have focused in recent years especially on usability and the user experience in order to provide concrete benefits to the customer in their everyday work,” Mr Rautjärvi said.
“All of the controls on the SmartTouch armrest are logically arranged and within easy reach. Special attention has been paid to ergonomics, user comfort, ease of use and simplicity; the individual materials too have been specially selected for the intended purpose and to support the functions.”
Mr Rautjärvi said the N and T Series had also won numerous awards. This year the new A4 Series was named Machine of the Year 2017 in its size category at the SIMA Show in Paris.
This year the Red Dot competition received more than 5500 entries from 55 countries. The jury comprised 40 international design experts. The awards will be presented to the winners in Essen, Germany, on July 3.
Valtra also runs its own design competition, which is open to design students, designers and design studios worldwide. The aim of the Valtra Design Competition is to seek the views of designers regarding the tractor of the future and how they can help agriculture become more efficient and environmentally friendly. The three best proposals will be announced and awarded on May 31.