Aussie grapes re-brand hopes to revive Korean market

Ashley Walmsley
June 14 2017 - 12:00pm
EAT UP: A display as part of the re-branding campaign to entice Korean consumers to embrace the green-gold colour of Australian grapes in order to reverse declining exports. Photo: Horticulture Innovation Australia.
EAT UP: A display as part of the re-branding campaign to entice Korean consumers to embrace the green-gold colour of Australian grapes in order to reverse declining exports. Photo: Horticulture Innovation Australia.

THE green-gold colour of Australian table grapes is being turned from a point of resistance to a promotional element for Korean consumers.

Ashley Walmsley

Ashley Walmsley

Editor, Good Fruit & Vegetables

Ashley Walmsley is the editor of ACM's only national, fresh produce magazine, Good Fruit & Vegetables, while also covering horticulture stories for the agricultural papers and websites. He also writes the weekly, The Ringer, column in the Qld Country Life.

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