Kubota drop the tractor

Change of names for Kubota Tractor Australia


New Releases
Kubota tractors on display at the 2017 dealer conference, Avalon, Victoria

Kubota tractors on display at the 2017 dealer conference, Avalon, Victoria

Aa

Change of names for Kubota Tractor Australia

Aa

THE company previously known as Kubota Tractor Australia, will now trade as Kubota Australia. 

The change, while relatively minor, indicates a shift in the focus of the company.

According to a press release, the move is part of a global major brand initiative and will better encapsulate Kubota’s product mix, target market, dealer network and expansion plans.

Kubota Australia, managing director Shigeo (George) Koto, said the timing for the name change was fitting, with the company recently launching a new range of professional farming equipment, including the M7-1 tractor, implements and exclusive products from US seeding and tillage specialist Great Plains. 

“Over the past four decades, we have grown significantly as a company, and through our commitment to invest in advanced and innovative technologies that can excel in Australia’s tough and diverse conditions,” he said.

“We have built a reputation for high performance, quality and reliability.

“We are so much more than tractors, and we are fully committed to the expansion of our brand.

“We want our name to represent the scale of our goals, the variety of our product mix, our dealer network, and customer base.

“We want our brand to transparently represent our intent in continuing to grow with our customers.”

Mr Koto said Kubota Australia intends to grow the company’s footprint in the region. 

“Kubota Tractor Australia has evolved with the changing needs of our customers and the industry,” he said.

“We look forward to growing a brand that exceeds expectations, by strengthening each and every one of our product groups.”

Aa

From the front page

Sponsored by