Innovative with beef? Reward yourself

Innovative with beef? Reward yourself

Beef Cattle
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Producer innovative award launched

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INNOVATIVE beef producers are being encouraged to nominate for the Meat and Livestock Australia (MLA) Producer Innovation Award, being presented at Beef Australia 2018 in May at Rockhampton, Queensland.

MLA Managing Director Richard Norton said the award was designed to recognise beef producers accelerating the development and adoption of innovation and new technologies. 

“The MLA Producer Innovation Award will be awarded to a beef producer who best demonstrates innovation across one of three streams,” Mr Norton said. 

“The three streams include accelerated adoption of innovations to improve on-farm performance; producer-led innovations resulting in new products, brands and value chains; or producer-led new ventures and start-ups.

“A finalist will be chosen from each stream and this group will form the pool of three finalists for the MLA Producer Innovation Award.

“The award adds another facet to MLA’s commitment to Beef Australia 2018 as a principal partner of the event.

“The award also aligns with MLA Donor Company’s Producer Innovation Fast-Track program, which accelerates capability and producer led innovation by providing expertise, co-funding and support for initiatives that have the ability to improve farm and value chain performance.”

The award is part of the 2018 Rabobank Beef Industry Awards, a joint initiative between Rabobank and Queensland Country Life.

The winner will be announced at the Awards dinner on Monday, 7 May, at Beef Australia 2018 in Rockhampton.

The winner of the MLA Producer Innovation Award will receive a trip to attend the awards dinner at Beef Australia 2018, and a trip to attend MLA Red Meat 2018 in Canberra in November.

They will also receive the assistance of a consultant to help refine their project concept or business model.

Nominations for the MLA Producer Innovation Award close on Wednesday, 28 February. 

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