Luxury brand lessons for Aussie wine producers says Nuffield Scholar

Updated October 12 2018 - 9:28am, first published 9:22am
 Toby and Emmanuelle Bekkers
Toby and Emmanuelle Bekkers

Despite being skilled at turning Australia’s abundant natural capital into high quality wine, our small winemaking industry has been less successful at inspiring the customer to pay a premium that reflects the quality of that wine.

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