Non-traditional cotton growers are taking a punt on the crop this year.
'Make the Label Count' campaign advocates for labelling that provides the bigger picture of a garment's lifecycle.
Close to $5 million has been facilitated by two of Australia's rural research and development corporations to combat challenges facing the grains and cotton sectors.
Northern Australia's cotton growers will soon be spoiled for choice with two cotton gins to be built over the next couple of years.
Despite Jamie's family having decades of experience growing the crop for commercial cotton, he said the move towards floristry has been like stepping into the unknown.
Excellent seasonal conditions and strong prices are fuelling a positive outlook for Australia's cotton sector.