Australian Wool Innovation will be hoping its latest promotion doesn't create as much as heat as its last.
It's a case of 'look before entering' when checking for problems at lambing time as privacy becomes an important factor for lamb survival.
Another Australian farmer has struck a deal with global computing giant Microsoft to buy soil carbon credits.
There is a $10/kg gap between prices for 17 and 21-micron wool, putting pressure on processors to deliver to spec.
The enormous wool coat once worn by the world famous Chris the sheep is being featured again in the national capital.
New initiative designed to help keep the fashion industry accountable generates huge interest on social media.
One myth which has already been busted is any suggestion of China's quick recovery from a devastating African Swine Fever outbreak.