‘Millennials’ key to value adding apple products

Caitlin Jarvis
November 29 2016 - 11:00am
YOUTH TARGET: Chief executive of one of the world's largest apple processing companies, Klaus Gasser, says looking to the demands of the Millenials will be the future.
YOUTH TARGET: Chief executive of one of the world's largest apple processing companies, Klaus Gasser, says looking to the demands of the Millenials will be the future.

APPLE  producers need to tap into the appetites of Millennials in order to capitalise on future prosperity in the industry, says the head of one of the world's biggest apple processing companies.

Caitlin Jarvis

Caitlin Jarvis

Senior Journalist

I have worked in the Tasmanian digital/print media for 11 years, spanning two newsrooms. I have developed a keen interest in agricultural, development and education news, as well as issues-based long-form journalism. Contact me at caitlin.jarvis@examiner.com.au

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