Why Coles gave this producer $500,000

Kelly Butterworth
Updated May 4 2017 - 3:38pm, first published 5:30am
HALF A MILLION DOLLARS: In a Queensland first, Bill Crowther, Clematis (Arcadia Valley), Wyoming (east of Emerald), and Sweetwater (west of Emerald), has received $500,000 from Coles to produce grassfed beef for their GRAZE brand.
HALF A MILLION DOLLARS: In a Queensland first, Bill Crowther, Clematis (Arcadia Valley), Wyoming (east of Emerald), and Sweetwater (west of Emerald), has received $500,000 from Coles to produce grassfed beef for their GRAZE brand.

GRASSFED beef is on the menu more than ever, and one Central Queensland producer has been given half a million dollars to become the first in the state to produce it specifically for Coles. 

Kelly Butterworth

Rockhampton-based journalist covering all things ag.

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