AWI checks out cooler wool designs to meet growing demand in humid markets

By Joely Mitchell
Updated October 3 2017 - 1:48pm, first published September 5 2017 - 12:09pm

CONSUMER priorities are changing, and wool marketing strategies need to adapt, according to Australian Wool Innovation (AWI) general manager John Roberts.

Get the latest Farmonline news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.