Reality check for beef producers in the shift from volume to quality

Shan Goodwin
Updated November 15 2017 - 1:54pm, first published November 13 2017 - 5:00pm
Reality check for beef producers in the shift from volume to quality
Reality check for beef producers in the shift from volume to quality

THE push for more precise price signals to producers to pave the way for a shift away from focusing on kilograms of beef produced and toward quality is gaining momentum.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

Get the latest Farmonline news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.