Fake meat burgers are 'processed crap' says leading premium beef marketer

Vernon Graham
Updated June 7 2019 - 1:50pm, first published 12:30pm
SUPER FOOD: Leading marketer of premium brand meats, James Madden (pictured with his father, David) says red meat is a super food.
SUPER FOOD: Leading marketer of premium brand meats, James Madden (pictured with his father, David) says red meat is a super food.

James Madden, who heads one of Australia's leading marketers of premium meat brands, says plant-based hamburgers are junk food.

Vernon Graham

Vernon Graham

National machinery and property writer

Former editor of The Land, former Fairfax Media Agricultural Editor

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