Farming in a Risky Climate: Consumers demand a greener livestock industry

Sharon O'Keeffe
Updated July 5 2019 - 7:44am, first published July 4 2019 - 8:30am
GREEN BEEF: World Wildlife Fund global commodity lead for beef and livestock production and fifth generation cattle producer, Ian McConnel believes there is an opportunity in livestock production for climate change mitigation.
GREEN BEEF: World Wildlife Fund global commodity lead for beef and livestock production and fifth generation cattle producer, Ian McConnel believes there is an opportunity in livestock production for climate change mitigation.

Consumers want to buy protein with a clean, green image and the beef industry has plans to give it to them, for a price.

Sharon O'Keeffe

Sharon O'Keeffe

National Agriculture Writer - Farm Machinery and Technology

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