Customers of tomorrow

TMA Conference countdown

TMA's Gary Northover

TMA's Gary Northover


Countdown to the Tractor and Machinery Association Conference


Tractor and Machinery Association executive director Gary Northover said the annual TMA conference, to be held on Tuesday July 16 at Hyatt Place Melbourne at Essendon Fields was a must attend for dealers and manufacturers.

"This year's theme is Know Your Customer, and it will present a focus on better understanding the customers of tomorrow," he said.

RMCG principal Adrian Kennelly said his presentation would dispel some of the myths surrounding farmers.

"Myth number one is that there is no money in farming, I will be showing some figures on just how profitable farming can be," he said.

"I will also address the myth that all farmers are old and getting older.

"There are some really good statistics out that categorise farmers by size of business, based on turnover, that disputes that."

Tickets are available now through the TMA website.


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