Paying farmers a fair price for their product pays off for French retail food brand

Gregor Heard
Updated August 7 2019 - 10:25am, first published August 6 2019 - 2:00pm
This milk pays a fair price to the producer reads the label on the packet of milk from French food retail C'Est Qui Le Patron.
This milk pays a fair price to the producer reads the label on the packet of milk from French food retail C'Est Qui Le Patron.

THE DECISION to focus on consumer desires and transparently declare how much farmers will get for each product is paying up for a fledgling French retailer of basic food goods.

Gregor Heard

Gregor Heard

National Grains Industry Reporter

Gregor Heard is ACM's national grains industry reporter, based in Horsham, Victoria. He has a wealth of knowledge surrounding the cropping sector through his 15 years in the role. Prior to that he was with the Fairfax network as a reporter with Stock & Land. Some of the major issues he has reported on during his time with the company include the deregulation of the export wheat market, the introduction of genetically modified crops and the fight to protect growers better from grain trader insolvencies. Still involved with the family farm he is passionate about rural Australia and its people and hopes to use his role to act as an advocate for those involved in the grain sector.

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