Beef still leaving money on the table

Shan Goodwin
By Shan Goodwin
Updated August 26 2019 - 10:22pm, first published 8:00pm
Beef still leaving money on the table

PREMIUM overseas niche markets hold untapped potential for Australian beef and the key to capturing that value rests with a closely aligned supply chain and the ability to meet and exceed consumer expectations.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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