Global giant buys Aussie ag start-up

CNH Industrial by AgDNA

Machinery
EFFICIENT: Case IH general manager for Australia and New Zealand Pete McCann said the ClearVU platform was designed to help growers boost on-farm productivity.

EFFICIENT: Case IH general manager for Australia and New Zealand Pete McCann said the ClearVU platform was designed to help growers boost on-farm productivity.

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CNH Industrial have bought Australian data compnay AgDNA

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CNH Industrial, parent company of Case IH and New Holland, have bought Australian farm management platform company AgDNA.

AgDNA had previously partnered with Case IH to develop the farm management platform ClearVU, which was launched last year at AgQuip and distributed through Case IH dealers.

Case IH general manager for Australia and New Zealand Pete McCann said the ClearVU platform was designed to help growers boost on-farm productivity, efficiency and profitability.

"This is an exciting announcement for all of our customers, and one that will bring wide- ranging benefits and opportunities for agriculture in our local market," he said.

"It enhances the agronomic feature-set capabilities of Case IH AFS Connect and complements our existing range of precision farming software solutions partnerships, paving the way for rapid advancement in this precision farming space.

"ClearVU is unique in our market for its ability to automatically synchronise with connected Case IH equipment and can import historic and current data from a variety of different sources, so growers can manage all their data in one place.

"We've always believed there are great opportunities to grow our ClearVU product and the acquisition of AgDNA is a major step forward."

CNH Industrial chief executive officer Hubertus Mhlhuser said the purchase is in line with Case IH's longstanding approach to having farmers control their data.

"CNH Industrial is committed to further digitalising modern agriculture, with the clear ambition to develop a comprehensive suite of digital and connectivity services to help our customers run their farming operations," he said.

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