Despite the onset of the nasty Millennium drought, and the political heat getting hotter in the bush with the rise of Pauline Hanson's One Nation movement, the early 2000s emerged as a politically fortuitous time for farming's peak lobby body.
The National Farmers Federation had a supportive ally in the Coalition federal government as Canberra realised it had to listen up and shore up its support base in frustrated regional Australia.
Prime Minister, John Howard, was impressed by the organisation's ability to articulate farm sector concerns and prepare well-grounded policy recommendations for government to consider.
He also took on board president Ian Donges "half joking" suggestion that federal Cabinet should go bush to get a better feel for rural issues, subsequently flying his cabinet to Longreach in Western Queensland.
The Howard-Fischer Coalition was on the back foot in many regional areas, particularly Queensland, battling the rapid rise of Hanson's populist conservative taunts and worried by her new party's sudden 11 seat-win in Queensland's 89-seat parliament.
Some rural voters were also vocal critics of tough new federal gun laws championed by Mr Fischer and Mr Howard.
Mr Howard's outback cabinet meeting coincided with a 20th anniversary gathering of the NFF in late 1999.
He used the occasion to credit the national farm body as "an outstandingly clear and loud voice for the interests of farmers", at the forefront of "arguing for necessary change and reform", including being one of the first national bodies to campaign for a floating exchange rate, and industrial relations reform.
A later survey of government departments, ministerial staff and industry bodies in 2001 supported the Prime Minister's assessment, rating NFF as Canberra's most effective and policy-driven non-government advocacy organisation.
The Coalition's response to the feedback received from the bush was to improve drought preparedness planning on farms, introducing farm management deposits in late 1999, then granting special taxation depreciation status for drought fodder storage assets such as hay sheds.
In 2001 Canberra also bowed to NFF pressure, freezing the diesel fuel excise rate, which until then was adjusted as the consumer price index rose, lifting fuel taxes about three per cent twice each year.
All three policies were advocated by NFF to help farmers make practical and better business planning decisions.
"They were pretty big calls by Howard Government given it had to convince Treasury to forego tax revenue," recalled then president, Ian Donges.
"We'd pushed the FMD concept for some time so farmers could put money aside and avoid big tax bills after selling livestock in drought years - they'd have funds in reserve when they had to restock in better seasons."
NFF milked the opportunity to extract government promises for extra research and marketing funding to help livestock producers after the US's high profile and hypocritical tariff hike on Australian lamb imports.
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The Australian Conservation Foundation and NFF also tapped federal funds to renew their Decade of Landcare priorities for the Commonwealth on land degradation, and initiate the National Action Plan for Salinity and Water Quality launched in 2001.
However, drought pressures, shrinking farmer numbers and dud investment decisions by some peak state farmer groups began testing NFF's finances, with some affiliates unable to pay full fees, or withdrawing membership altogether.
An early cost cutting response was NFF's withdrawal from the International Federation of Agricultural Producers, then a broader membership model was proposed.
By 2009 NFF had opened its doors to corporate farming business, which previously had limited opportunities to contribute directly to national policy agendas unless they had delegates at branch level in state organisations.
Industry bodies such as the veterinary and livestock agency sector were invited to join and contribute their knowledge, too.
One of NFF's big natural resource management wins came in 2003, when its lobbying efforts with the national and state governments secured the National Water Initiative.
Among other things, the intergovernmental agreement acknowledged water ownership title by water licence holders.
"It recognised water was an asset which had a market value and couldn't just be taken away from irrigators or rural communities without being paid for at a market price," said Peter Corish, NFF's president from 2002 to 2006.
"The NWI also focused irrigators and environmental managers on making efficient use of the asset, also driving development of the Murray Darling Basin water sharing plan, and those basic principles are still valid.
Mr Corish, a NSW-Queensland border grain, sheep and beef producer who had previously led Cotton Australia, was also close to final negotiation action when the US-Australia Free Trade Agreement was signed in 2004 - and close to the flak from disappointed farm groups.
The FTA was the precursor for a succession of liberalised trade deals a decade later with Japan, China and South Korea and the Trans-Pacific Partnership.
Mr Corish was in Washington when the US deal deadline arrived and "very disappointed there weren't more tangible benefits for ag".
"Sugar was completely excluded because of the powerful US lobby, and other gains weren't so clear, but we achieved immediate benefits for our dairy, horticulture and beef sectors," he said.
"We realised we wouldn't get a better result, but the guidelines were cast for further free trade gains to follow."
Three years of environmental stewardship policy development culminated in 2007 with NFF and federal government signing a 15-year funding program for farmers who encouraged vegetation growth and fauna in the largely-denuded box gum grassy woodland environments stretching from southern Queensland's mixed farming regions to north eastern Victoria.
Better market access and commonsense farm workplace flexibility became key themes of David Crombie's presidency from 2006 to 2010.
Although frustrated by the wearying Coalition Government's inaction on agricultural policy demands and the agenda instability which accompanied the Rudd-Gillard-Rudd Labor years, Julia Gillard won kudos for her role as Industrial Relations Minister prior to emerging as Prime Minister.
"She understood the ag workforce needed flexibility and uniformity and the principles we pushed to reform working restrictions so employees could put in longer hours at certain times when peak harvest or other seasonal work situations demanded," said Mr Crombie.
"She got that story and was good to work with."
The NFF also worked to cash in on the Rudd Government's digital connectivity campaign and the rise of the NBN, campaigning for much improved communication options and funding, particularly to resolve the patchy mobile phone signals plaguing bush businesses and communities.
As dry seasons grew progressively droughtier, NFF also pushed hard for changes to government policy to further promote risk management and in cases where long term profitability was questionable, give farmers greater flexibility to exit the industry before being overtaken by costs and debt.
The peak body was closely involved in a Western Australian case study trial used to benchmark profitability and risk management options for producers in drought.
In 2010 the ongoing partnership with the conservation foundation led to a national land management program, Repairing the Country and the National Action Plan for Salinity and Water Quality.