The cream of the crop of Australia's dairy industry will head back to Melbourne in February 2020 for Australia's premier dairy event - the Australian Dairy Conference (ADC).
Dairy industry culture will take centre stage in front of an expected 500-strong delegation including the impacts of cultural aspects at a broader level and in relation to on-farm profitability.
ADC 2020 programming chairman Brendan Hehir said Australian dairy farmers were revered globally for industry best practice and standards but as we look to the future there is always room for improvement and to set the bar higher.
"Industry and workplace cultures have an enormous impact on the effectiveness of each dairy business and the way in which we operate. So in 2020 we look to explore how developing strong cultures can be the foundation for ongoing success regardless of what level of the industry you are involved in," Mr Hehir said.
"Successful dairy farming is about more than just producing milk. It's about how we conduct ourselves as an industry, as employers, as employees, and how we wish others to view our behaviour.
"The Australian dairy industry has an incredible opportunity moving forward to reinforce and implement strong cultures across the board from processors right through to farms and we envisage that some of the conversations at ADC 2020 will act as a catalyst for change.
"The ADC 2020 program is quite probing this year, asking a lot of questions of our existing dairy operations and putting the spotlight on a lot of areas that require some serious reflection."