Behind-the-scenes marketing wins for red meat

Shan Goodwin
By Shan Goodwin
Updated November 20 2019 - 1:39am, first published 1:16am
DOMESTIC MARKET INSIGHTS: Emily Pullen, from Jim's Jerky, speaks about the protein snacking market in a forum session at Red Meat 2019 with Meat & Livestock Australia's Graeme Yardy and Scott Tolmie.

CONVINCING the big airline Virgin Australia to stand alone against its global company policy of reducing beef servings is just one of the big behind-the-scenes marketing wins Australia's red meat industry has notched up.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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