MLA defends delay to launch of this year's summer lamb campaign

Vernon Graham
February 6 2020 - 2:00pm
PROTECTING LAMB BRAND: Meat and Livestock Australia's chief communications and marketing officer, Lisa Sharp, says delaying this year's summer lamb campaign was about protecting the brand.
PROTECTING LAMB BRAND: Meat and Livestock Australia's chief communications and marketing officer, Lisa Sharp, says delaying this year's summer lamb campaign was about protecting the brand.

Meat and Livestock Australia says the release of this year's much-anticipated "Australia Day" lamb television advertising campaign was delayed to protect the brand.

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Vernon Graham

Vernon Graham

National machinery and property writer

Former editor of The Land, former Fairfax Media Agricultural Editor

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