Trend to buying online no threat to wool clothing sales says AWI

Vernon Graham
Updated February 11 2020 - 10:47am, first published February 7 2020 - 2:30pm
IT'S HERE TO STAY: Australian Wool Innovation's Laura Armstrong said the trend to buying clothes online would continue to grow and wool had to position itself to take full advantage.
IT'S HERE TO STAY: Australian Wool Innovation's Laura Armstrong said the trend to buying clothes online would continue to grow and wool had to position itself to take full advantage.

The growing shift to buying clothes online "opens 100 more doors" for Merino wool, says Australian Wool Innovation's general manager of marketing communications, Laura Armstrong.

Vernon Graham

Vernon Graham

National machinery and property writer

Former editor of The Land, former Fairfax Media Agricultural Editor

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