The why and how of NAPCo's pioneering carbon neutral beef brand

Shan Goodwin
March 12 2020 - 1:00pm
 CATTLE IN THE DNA: NAPCO composite breed heifers.
CATTLE IN THE DNA: NAPCO composite breed heifers.

The reasons behind the trailblazing carbon neutral beef brand Five Founders are straightforward: diversifying customer base, stabilising commodity price fluctuations and in recognition of the growing desire of consumers to understand what happens behind the farmgate.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E:

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