How Instagram influencers are working to improve wool's brand

Joely Mitchell
July 15 2020 - 3:00pm
AWI has partnered with Instagram influencers @trashisfortossers, @missholldoll and @handsomerobinson to promote Australian wool.
AWI has partnered with Instagram influencers @trashisfortossers, @missholldoll and @handsomerobinson to promote Australian wool.

Australian Wool Innovation has been using overseas Instagram influencers as a marketing tactic to promote the brand of Australian wool.

Joely Mitchell

Joely Mitchell

Stock & Land editor

Joely started her career at Stock & Land as a cadet journalist in 2016. She is now the editor of the paper.

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