Sophisticated approach needed to deal with anti-meat agenda

Updated July 2 2021 - 4:02am, first published August 4 2020 - 3:00pm
Communications and business risk expert Alison Penfold, who has experience in the beef industry, shares her thoughts about handling anti-meat campaigns.
Communications and business risk expert Alison Penfold, who has experience in the beef industry, shares her thoughts about handling anti-meat campaigns.

Every man and his dog lined-up to ridicule the United Nations claims that the meat industry is essentially fueling climate change through excessive greenhouse gas emissions.

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