Meat & Livestock Australia has launched a range of new resources to help commercial sheep and beef producers target specific traits identified in their breeding objectives when buying rams and bulls.
A suite of new videos explaining some of the most popular traits for sheep and cattle are now live on MLA's online genetics hub.
The videos add to the genetics hub's existing tools and resources, aimed at demystifying genetics and breeding values.
MLA research, development and adoption general manager Michael Crowley said as producers were often only making buying decisions once a year, the new materials acted as a refresher and detailed the traits that could be used to select sires that targeted their breeding objectives.
"Producers have told us that they want more information about the various traits available when making decisions about sires, and MLA has responded by developing a suite of information-rich videos to support decision-making to drive on-farm production and consumer outcomes," Mr Crowley said.
"For sheep producers, the videos cover traits including animal health and welfare, reproduction, carcase, growth and wool.
"For beef producers, traits covered include fertility and calving ease, carcase traits and growth rates."
- What benefit does scanning have to your ewe sale price?
- How the online sheep market has been a 'tale of two seasons'
- Chance for young people to 'step up' as shearer shortage looms
He said MLA launched the genetics hub in 2019 as part of a broader approach to informing producers about the role of genetics in achieving business productivity targets and meeting consumer expectations.
"Research shows that more than 80 per cent of commercial cattle and sheep producers have taken action, such as using breeding values to buy a sire, as a result of the launch of these resources," he said.
"There's a clear link between genetics and the commercial profitability of the Australian livestock industry.
"Genetic improvement is among the tools available to commercial producers to help address the key drivers of industry profit including improved market compliance and eating quality, and improved fertility and livestock productivity."
Start the day with all the big news in agriculture. Sign up here to receive our daily Farmonline newsletter.