Frankenstein food versus happy cattle: how will the cookie crumble?

Shan Goodwin
By Shan Goodwin
September 27 2020 - 8:30pm
THE FUTURE: Happy cattle should be an easy sell over microbes in silver tanks but industry stalwart Rod Polkinghorne says there is work to be done. Photo: Lucy Kinbacher

TWO diametrically opposed versions of the future for the cattle game are battling furiously for the right of way and at just what point on the scale reality falls will be in the hands of those now at the wheel of the livestock industry.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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