World first study shows a 'use phase' of a garment is critical to determining environmental footprint

October 2 2020 - 6:00pm
Angus Ireland, AWI Program Manager for Fibre Advocacy and Eco Credentials.
Angus Ireland, AWI Program Manager for Fibre Advocacy and Eco Credentials.

A ground-breaking new study that examined the environmental footprint of a wool garment shows that to fully understand the eco-credentials of a garment, it is crucial that its whole lifespan be considered, especially the time after the consumer has purchased it - which is good news for wool because wool garments tend to be used and kept for longer.

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