Improving farmers' knowledge of hay quality and the value it brings to agriculture is a priority for the new Australian Fodder Industry Association chair.
SA grower Brad Griffiths took the reins of the national organisation representing the hay, silage and straw supply industry last week replacing NSW farmer and agronomist Frank McRae.
Mr Griffiths wants to grow the profile of the fodder industry and show its role as a useful commodity, regardless of seasonal conditions.
"As fodder growers, we don't want to be looking towards the next drought to demonstrate the value of our product," he said.
A wet spring in most parts of the country will pose a challenge for fodder production this season, with growers and contractors keen to make the most of any dry weather windows.
Mr Griffiths said the lack of market liquidity meant it was hard to accurately gauge fodder prices and that was why AFIA's Hay Report had been such an important business tool for members.