Increasing competitive advantage through customer value

November 8 2020 - 5:00am
VALUE: 2018 Nuffield Scholar and NSW based farmer, Sarah Sivyer, says explored how global farming businesses are enhancing the three pillars of operational excellence, customer intimacy and product quality to generate more value for their customers.
VALUE: 2018 Nuffield Scholar and NSW based farmer, Sarah Sivyer, says explored how global farming businesses are enhancing the three pillars of operational excellence, customer intimacy and product quality to generate more value for their customers.

BY developing a greater level of customer intimacy, farming businesses are able to increase competitive advantage by creating customer value and instilling a culture of continuous improvement.

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