Wideland Group joins the Claas Harvest Centre dealership network

Claas Harvest Centre widens its dealership network with three new outlets

Machinery
SHAKE ON IT: Landpower's Tim Needham welcomes Wideland Group managing director Mick McDonald to the Claas Harvest Centre farm machinery dealerships network.

SHAKE ON IT: Landpower's Tim Needham welcomes Wideland Group managing director Mick McDonald to the Claas Harvest Centre farm machinery dealerships network.

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The Wideland Group will operate three new Claas Harvest Centre farm machinery dealerships in northern NSW and Queensland.

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The Wideland Group has joined the Claas Harvest Centre dealership network with three new dealerships in Toowoomba, Tamworth and Gunnedah.

The expansion deal will take Claas Harvest Centre's Australian dealership network to 35.

Case IH announced earlier this week that Wideland Ag was leaving its network after 10 years.

Wideland Ag operated Case IH dealerships in Tamworth, Gunnedah, Narromine and Gilgandra in NSW and Toowoomba and Dalby in Queensland.

There has been plenty of action in the farm machinery dealership sector in the past month with big Queensland John Deere farm machinery group Vanderfield starting the ball rolling by purchasing 11 dealerships in the Chesterfield Australia network.

All three Wideland Group dealerships will represent the whole Class Harvest Centre line-up including the Claas, Amazone and Vaderstad brands along with the Wideland Group's existing franchises.

The changes will take place immediately at Wideland's existing dealerships at 55-57 Carrington Road, Toowoomba, and 137 Gunnedah Road, Tamworth, while a new dealership will be established at Gunnedah early in the new year.

The Claas Harvest Centre's dealerships are operated by Landpower, the largest privately-owned farm machinery distributor in Australasia.

Landpower general manager for product Tim Needham said the appointment would "fill the gaps" in the company's footprint in Queensland and NSW.

"These new dealerships will enable us to better service the grain, forage and livestock producers in the Darling Downs, New England, Liverpool Plains and the NSW Central West region," he said.

"They compliment our existing Claas Harvest Centres at Dalby, Moree and Narrabri and independent dealerships in Scone, Coonabarabran and Parkes.

"Rather than the usual 'one-size-fits-all' approach, Claas Harvest Centres represent a range of manufacturers that are acknowledged as leaders in their fields.

"Wideland Group is a well-established, professional and respected dealer group with a solid track record in farm machinery, particularly broadacre farming," he said.

Wideland Group managing director Mick McDonald said his organisation was delighted to represent the Claas, Amazone and Vaderstad portfolios.

The Claas range includes Lexion combine harvesters and Jaguar forage harvesters, Xerion, Axion and Arion tractors, Scorpion telehandlers and Greenline forage harvesting equipment.

Amazone is a leader in spreading, spraying, drilling and cultivation technology while Vaderstad's cultivation and seeding equipment includes the Tempo precision planter.

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