CLAAS shows growth in a year of crisis

CLAAS shows growth in a year of crisis

Machinery
CLAAS managed to grow its sales and to improve its profitability in 2020, despite the COVID-19 pandemic and production shutdowns.

CLAAS managed to grow its sales and to improve its profitability in 2020, despite the COVID-19 pandemic and production shutdowns.

Aa

"CLAAS managed to achieve growth in sales & to improve profitability despite the pandemic..."

Aa

CLAAS, one of the leading international manufacturers of agricultural machinery, increased its sales in the 2020 financial year by 3.7 per cent to 4.042 billion euros ($6.45b) - the previous year it was (e)3.898 billion.

Pre-tax earnings rose to (e)158m (previous year: (e)136m); the free cash-flow achieved a substantial turnaround into the profit zone with (e)308 (previous year: -(e)138m).

"CLAAS managed to achieve growth in sales and to improve profitability despite the pandemic and shutdowns in production," said Thomas Bck, chairman of the CLAAS Group executive board.

"In the process, our widespread international presence has paid off.

'While sales in Germany, France and the other Western European countries remained stable on the whole, they grew significantly in Eastern Europe and especially Russia.

"At about 20pc, CLAAS achieved its strongest growth in sales outside of Europe, with North America proving to be the most important growth driver."

Despite the adverse effects of COVID-19, CLAAS succeeded in implementing its important investment projects as planned.

At the Le Mans, France, tractor plant, state-of-the-art production technologies have greatly increased flexibility and efficiency.

At Harsewinkel, Germany, the first phase of the major modernisation project in the sphere of combine harvester assembly was completed.

The new sales centres in France and the United Kingdom were launched, offering additional options in terms of service and after-sales business.

They receive optimum support from the new high-bay warehouse in Hamm, also in Germany.

On top of increased capital investments in fixed assets totalling (e)131 million (previous year: (e)125m), expenditure on research and development, totalling (e)237m, again remained at a very high level (previous year: (e)244m).

At first, this positive business development was not to be expected.

Due to its short decision-making processes, CLAAS quickly adapted to the new challenges in the initial phase of the corona crisis.

During production shutdowns of several weeks at nearly all of the production sites, extensive preparations were made to ensure that production could be restarted as soon as possible.

Thanks to the high dedication of staff and a close-knit logistics network, the supply to customers was maintained as best it could be.

In the wake of Agritechnica and numerous hybrid events, it was still possible to effectively communicate the latest product innovations.

At the world's largest agricultural engineering trade fair in November 2019, CLAAS received the Machine of the Year 2020 award for the LEXION 8000/7000, the JAGUAR 900 and DataConnect, a cross-manufacturer cloud-to-cloud solution.

The AXION TERRA TRAC, the first fully suspended semi-crawler tractor, also met with a very positive response from experts.

The story CLAAS shows growth in a year of crisis first appeared on Farm Weekly.

Aa

From the front page

Sponsored by