Massey Ferguson wins Tractor of the Year gong in Europe

Massey Ferguson takes top tractor award in Europe

Machinery
TOP DOG: Massey Ferguson has scooped the Tractor of the Year Award in Europe with its 8S.265 Dyna E-Power Exclusive model.

TOP DOG: Massey Ferguson has scooped the Tractor of the Year Award in Europe with its 8S.265 Dyna E-Power Exclusive model.

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Massey Ferguson has beaten a top field to win Europe's Tractor of the Year Award for 2021.

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The Massey Ferguson 8S.265 Dyna E-Power Exclusive has been crowned European Tractor of the Year for 2021.

The major gong, judged by a jury from 26 European countries, was announced during a digital awards ceremony.

"Everyone at Massey Ferguson is overjoyed to receive the ultimate honour of Tractor of the Year 2021," vice president and managing director of Massey Ferguson, Europe and Middle East, Thierry Lhotte, said.

"With the MF 8S Series, we set out to define a new era, not just for Massey Ferguson, but also for tractor design and, of course, our customers," he said.

The Tractor of the Year 2021 award is a new addition to the MF 8S's bulging trophy cabinet as the MF 8S digital launch event won the gold medal in the Best Use of Digital Technology category and the silver medal for Best B2B Digital/Hybrid Event at the Best Event Award Italy 2020.

BEST UTILITY: Valtra picked up the Best Utility category with its Valtra G 135.

BEST UTILITY: Valtra picked up the Best Utility category with its Valtra G 135.

As well it picked up the gold medal in the Digital Event category and the gold medal as Best B2B Digital/Hybrid Event at the Best Event Award World 2020.

The MF 8S.265 Dyna E-Power Exclusive heads the MF 8S Series which includes four models from 152.8 kilowatts (205 horsepower) to 197kW (265hp).

Its four-pillar cab is claimed to be the quietest on the market, at only 68dB, with a distinctive inclined windscreen providing space and visibility.

The MF 8S Exclusive beat a field of eight other contenders which included the Claas Axion 960 Cemos, the Armtrac 1254 Lux CRD 4, the Case IH Quadtrac 620, the Fendt 1167 Vario MT, the Kubota M 7173 KVT, the Landini Serie 7V Shift, the New Holland T 6.160 and the Steyr 6240 Absolut CVT.

SUSTAINABLE WINNER: The Claas Axion 960 Cemos picked up the top award in the Sustainable category.

SUSTAINABLE WINNER: The Claas Axion 960 Cemos picked up the top award in the Sustainable category.

Valtra picked up the Best Utility category with its Valtra G 135.

The other contenders were the Armatrac 1004 Lux CRD 4, the Case IH Vestum 130 CVX Drive, the Fendt 211 Vario and the Kubota M 6142.

Fendt was awarded the Best Specialised tractor category with the Fendt 211 Vario.

The three other finalists were the Antonio Carraro Tony-8900 V, the Landini Rex 3 080 F Stage V and the Valtra F 105.

The Claas Axion 960 Cemos picked up the award in the Sustainable category.

The awards were sponsored by Mumbai-based off-road tyre manufacturer, BKT.

Its CEO for Europe Lucia Salmaso said he was "absolutely taken bac by the research, by the incredible solutions developed in terms of technology, all focused on environmental and economic sustainability".

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