Wool claims initial success cashing in on fitness fans

Chris McLennan
By Chris McLennan
Updated January 15 2021 - 5:07am, first published January 12 2021 - 8:00am
WOOL FITNESS: A campaign image used on Strava to promote Woolmark's Merino challenge which saw more 210,000 people join up to win product discounts.

The Australian wool industry has claimed success at trying to cash on fitness tracking fans.


Chris McLennan

Chris McLennan

National Rural Property Writer

ACM national rural property writer based in Bacchus Marsh, Victoria. Career journalist. Multi award winner.

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