Tracking wool's global journey from the shearing shed to where a garment is sold

Chris McLennan
January 26 2021 - 9:00am
Consumers could find out exactly where their garment's material came from and whether it was sustainably produced.
Consumers could find out exactly where their garment's material came from and whether it was sustainably produced.

Imagine a suit buyer being able to tap their phone app from anywhere in the world to trace the garment's wool back to an Australian farm.

Chris McLennan

Chris McLennan

National Rural Property Writer

ACM national rural property writer based in Bacchus Marsh, Victoria. Career journalist. Multi award winner.

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