What should beef's plan of attack be around false information?

Shan Goodwin
By Shan Goodwin
Updated January 27 2021 - 10:10pm, first published January 26 2021 - 10:00pm
What should beef's plan of attack be around false information?

AS frustration mounts over a television documentary on climate change which beef producers believe denigrate their livelihood, the broader issue of how the industry should deal with misperceptions has come under the spotlight.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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