Same old story as HiLux utes dominate market in March

Ute beauty as sales of HiLux remain on a high in March

TOP SELLER: Toyota's range of HiLux utes including top-of-the-range four-wheel-drives were top sellers in March.

TOP SELLER: Toyota's range of HiLux utes including top-of-the-range four-wheel-drives were top sellers in March.


The enduring love affair between Australian new vehicle buyers and the HiLux ute continued in March.


Toyota's HiLux ute maintained its strong grip as Australia's best-selling vehicle with sales reaching 5319 in March.

In second place was the Ford Ranger (3983) followed by the Toyota RAV4 (3522), the Toyota LandCruiser (3392) and the Mazda CX-5 (3022).

All four top selling vehicles are popular with farmers.

Latest figures from the Federal Chamber of Automotive Industries (FCAI), the peak automotive industry body, showed total new vehicle sales topped 100,000 in March.

FCAI chief executive Tony Weber said new vehicle sales continued to grow as the economy emerged from the economic impacts of COVID-19.

"This is the strongest March result in two years with private buyers representing the largest proportion of new vehicle purchasers," Mr Weber said.

"It is possible the result could have been even stronger if some brands had not been impacted by delivery constraints in global factory supply chains.

"It is our expectation these delivery issues will continue to be resolved during the coming months."

This positive result was reflected across all states and territories except the ACT where sales were down 43.8 percent, he said.

Sales of electric vehicles reached 411 in March, an increase of 248 compared with the same month in 2020.

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The Northern Territory (43.4pc), Queensland (32.7pc), Tasmania (30pc) and Western Australia (30.5pc) all recorded growth above 30pc for the month.

Sales of sports utility vehicles (SUVs) were up 32pc while light commercial vehicles were up by 28pc.

Eight of the top 10 selling vehicles for the month were SUVs or light commercials.

HiLux's competitors appear unable to knock the popular ute from the top of the pile but a new rival is expected to appear next year in the shape of a new release from Kia which could boast a V6 turbo-diesel engine.

Kia offers a seven-year/unlimited kilometre warranty which could prove attractive to Australian ute buyers.

Toyota was the leading brand in March with sales of 21,319 vehicles (21.3pc of the market), followed by Mazda with 10,785 (10.8pc), Hyundai with 6852 (6.9pc), Mitsubishi with 6430 (6.4pc) and Ford with 5977 (6pc).


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