New wool campaign becomes an overnight hit

Kristen Frost
Updated April 26 2021 - 10:21am, first published April 23 2021 - 7:00pm
Penny Ashby said along with colleague Skye Manson, through their new campaign #whogrewmyclothes and website www.womenbehindwool.com they wanted to show the female faces of the wool industry.
Penny Ashby said along with colleague Skye Manson, through their new campaign #whogrewmyclothes and website www.womenbehindwool.com they wanted to show the female faces of the wool industry.

A new campaign focussing on keeping the fashion industry accountable to ethical labour practices through 'Women Behind Wool' has hit the spot with audiences.

Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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