Wool industry hopes to fill shopping baskets with star player's support

Chris McLennan
April 29 2021 - 5:00pm
SLAM DUNK: Basketball star Ben Simmons has teamed up with AWI for the latest wool promotion, he's wearing it.
SLAM DUNK: Basketball star Ben Simmons has teamed up with AWI for the latest wool promotion, he's wearing it.

Australian Wool Innovation will be hoping its latest promotion doesn't create as much as heat as its last.

Chris McLennan

Chris McLennan

National Rural Property Writer

ACM national rural property writer based in Bacchus Marsh, Victoria. Career journalist. Multi award winner.

Get the latest Farmonline news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.