Growing number of consumers can, and will, pay a premium for beef

Shan Goodwin
April 30 2021 - 11:00am
BIG OPPORTUNITY: The forecast number of people who will have a disposable household income allowing them to buy premium beef in 2023.
BIG OPPORTUNITY: The forecast number of people who will have a disposable household income allowing them to buy premium beef in 2023.

SHIFTING consumer priorities on the back of the global pandemic make a compelling case for Australian beef to focus on value, rather than volume consumed, going forward.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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