Activewear labels still keen to source wool direct from Aussie growers

Chris McLennan
May 10 2021 - 4:00pm
FITNESS FOCUS: The Australian wool industry wants to expand more heavily into the burgeoning activewear market, based on its environmental credentials.
FITNESS FOCUS: The Australian wool industry wants to expand more heavily into the burgeoning activewear market, based on its environmental credentials.

A group of Victorian sheep farmers remains optimistic of forming a direct wool supply deal with two big North American activewear companies after the coronavirus crisis has eased.

Chris McLennan

Chris McLennan

National Rural Property Writer

ACM national rural property writer based in Bacchus Marsh, Victoria. Career journalist. Multi award winner.

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