R U OK? It is the simple question that can save a life and the name of a national suicide prevention charity that is trying to do just that.
The mental health charity started plenty of conversations at this year's FarmFest with its massive yellow tent welcoming the public to escape the cold.
Inside the tent, people were met with warm smiles, a Kit Kat, and the opportunity to speak with R U OK? about how best to support those who might be struggling with life's ups and downs.
One of the key resources the R U OK? team brought with them was the Mateship Manual, a free, short, simple guide with tips and guidance to help everyone have a meaningful conversation with someone who's doing it tough in rural and remote areas.
"Our rural and remote communities have been some of our hardest hit in recent years, but they are also some of the most resilient with a tradition of supporting each other," R U OK? CEO Katherine Newton said.
"We know that local knows best, and our team welcomed the opportunity to meet FarmFest attendees to hear how they are supporting one another, listen to what they have to say and share our range of free resources they can refer to when helping friends and family through challenging times."
Ms Newton said that while the COVID-19 pandemic had forced changes to the organisation's plans for more extensive regional visits, R U OK? had adapted and was committed to sharing the R U OK? message when invited into communities and festivals, albeit on a smaller scale for now.
The Mateship Manuals tackle two mental health battles facing regional and rural Australia:
How can you help someone who's doing it tough because of a natural disaster or emergency and How to help someone who's doing it tough.
This week (June 14-20) is Men's Health Week.
R U OK? is urging men and women to take time to pause and reflect on the health challenges facing the men in their lives and look for signs if any men in their life might be struggling.
More information and Mateship Manual resources are available for free online at https://www.ruok.org.au/.
If you or anyone you know is in need of immediate help please contact Lifeline Australia on 13 11 14.