Red meat makes big strides down the value based marketing path

Shan Goodwin
By Shan Goodwin
July 14 2021 - 1:00am
THE WAY IT'S WANTED: Aligning carcase attributes with what consumers want in a red meat purchase is being promoted as the way forward for beef and sheep businesses.

CLEAR pricing signals that align carcase attributes that meet consumer expectations to producer returns is seen by many in the cattle and sheep business as the way to extract the most from growing global demand for red meat.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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