Wool campaigns prove popular

Kristen Frost
By Kristen Frost
June 30 2021 - 8:00am
Dave Ward from Spring Ponds, Goulburn who stared in the Feel Merino campaign. The campaign was a success for AWI with an increase of $3 million in brand partner sales and 34,000 million online views.

COVID induced marketing campaigns by Australian Wool Innovation have increased gross merchandise values and woollen garments sold across the world.


Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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