Wool campaigns prove popular

Kristen Frost
By Kristen Frost
June 30 2021 - 8:00am
Dave Ward from Spring Ponds, Goulburn who stared in the Feel Merino campaign. The campaign was a success for AWI with an increase of $3 million in brand partner sales and 34,000 million online views.

COVID induced marketing campaigns by Australian Wool Innovation have increased gross merchandise values and woollen garments sold across the world.

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Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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